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Artwork & placements

One message. A layout for every screen.

Design each composition for its shape. Keep your business name, domain and action clear without stretching or adding outer padding.

Desktop wide banner

1983 × 385 pixels

YOUR BUSINESSGood things.
Closer to home.YourWebsite.com

Approximately 5.15:1. A wide composition for desktop placements.

Compact mobile banner

2172 × 724 pixels

YOUR BUSINESSLocal looks
good on you.YourWebsite.com

3:1. A dedicated mobile composition that stays shorter on the page.

Ready-to-upload checklist

  • PNG, JPEG or WebP; up to 5 MB per image.
  • Exact dimensions for each format.
  • A clear domain name and a readable call to action.
  • A working HTTPS destination matching the advertisement.
  • Artwork you own or have permission to use.
  • Accurate, supported claims and no misleading controls.
Read advertising standards

Check your artwork size

This check stays in your browser. It does not upload or submit your image.

Choose an image to check its dimensions and file size.

Space to be seen

The right placement for the page.

Position and availability vary by publisher. Staff confirm the approved spaces for each campaign.

Near the top

Compact banners below navigation or near the hero, aligned with the page content.

Within the content

A clear break between useful sections, with a visible advertisement label.

Before the footer

A proportionate placement at the end of the page, without an oversized empty container.

Illustrative placement diagrams. On mobile, a desktop pair becomes one compact banner.

Photography credits

Regional photographs illustrate the locality, not advertiser relationships. Display crops and overlays are adaptations under CC BY-SA 4.0.

Design for the displayed size.

Your exported image may be large, but visitors often see it scaled down inside a page.

Desktop composition

Use the 1983 × 385 canvas edge to edge. Prioritize your brand, one short headline, a clear domain and one action. Avoid filling the wide space with several competing offers.

Mobile composition

Create the 2172 × 724 version as a separate 3:1 layout. At 360 pixels wide it displays about 120 pixels high. Check your text at that scale instead of judging only the full-resolution export.

Readability and contrast

Choose text and background colours that remain distinct. Avoid thin lettering on busy photos. Keep important wording away from edges and use a short, descriptive call to action.

Export without padding

Do not add white, coloured or transparent outer bands to force a size. Recompose the design to fit the canvas; do not stretch the image or crop essential text.

Check the complete click-through experience.

A good banner and a useful destination work together.

One relevant destination

Link directly to the service, event or offer shown. Check that the page works on a phone and that the offer has not expired.

Make the offer understandable

Show important price conditions and limitations clearly. If the banner cannot reasonably hold every detail, make the landing-page terms easy to find without contradicting the banner.

Prepare your files

Use a descriptive file name with the business, format and version. Review both images for spelling, logo quality, domain visibility and button-text alignment before uploading.

Need a review?

Send the business website, approved logo, preferred wording and destination through support. Ask about design scope, turnaround and price before authorizing artwork services.

Further reading: Competition Bureau advertising guidance · Canadian Code of Advertising Standards · Canadian privacy principles · W3C accessible design tips.

Your business. Your community.

Let’s make a local connection.

Choose your websites and prepare your next campaign.

Prepare a campaign
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