Request prepared
Your business details, offer, destination and preferred sites describe what you want to run. Staff still need to confirm suitability and available placements.
A clear path forward
Your campaign, from idea to delivery.
Choose the websites that fit your business. Prepare your message. Follow what happens in one private workspace.
- 01
Choose your places
Explore the website catalogue and select an impression or click package. You can request several websites; staff confirm which publishers and positions are available.
Explore websites - 02
Create your campaign
Sign in to your advertiser account. Add your business details, destination link and preferred websites, then save your request.
Prepare a campaign - 03
Upload both banner sizes
Supply a desktop image and a dedicated mobile image. Clear branding, a readable domain and an accurate message help your advertisement work across screens.
Check artwork requirements - 04
Review and authorize
Staff review the artwork and placements. Paid delivery requires a verified purchase; live checkout is currently deferred. Preparing a request does not create a booking.
Compare packages - 05
Display on approved websites
The publisher plugin downloads approved artwork locally and rotates eligible advertisements. Website assignments control where the campaign may appear.
Explore placements - 06
Follow your results
Open your advertisement to see approved sites, usage and observed displays. Reports show impressions and click events by website, with CSV downloads.
Open your reports
Paid advertising, without an exchange obligation.
You do not need to show other members’ banners to use Durham Advertising. If you want reciprocal promotion, explore the separate Durham Banner Exchange.
What each stage means.
A saved request, a payment and an advertisement on a website are different milestones.
Artwork reviewed
The correct size alone is not enough. Review also considers readability, the landing page, business identity, claims and permission to use images and logos.
Delivery authorized
Approved creative, eligible publisher assignments and verified live funding must all be in place. A test payment or uploaded image does not bypass these checks.
Results recorded
Review usage by website and date in your workspace. Authorization means a campaign may run; a recorded display is evidence that an eligible impression was observed.
Read results in context.
Use reporting to understand delivery, then use your own website analytics to understand what visitors do next.
Impressions versus people
An impression count is an event total. It should not be described as unique reach, and it should not be treated as a count of enquiries.
Clicks versus outcomes
A click indicates interest in following the ad. Compare it with relevant actions on your landing page, such as completed forms or purchases, before drawing conclusions about business results.
Compare like with like
Use the same date range, website and campaign when comparing reports. Lifetime package usage and a filtered report can legitimately show different totals.
Investigate delivery questions
For an unexpected count or missing ad, give support the campaign identifier, website, placement, time and device. Avoid repeatedly clicking your own ad to test it.
Your business. Your community.
Let’s make a local connection.
Choose your websites and prepare your next campaign.
